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TORONTO, ON, November 2, 2005 -- WSI Internet Consulting & Education
today announced their global multi-language video email product
called
WSI Live Video Email; opening up exciting and affordable
multimedia marketing opportunities for small and medium-sized
businesses.
WSI Live Video Email allows business owners to quickly and easily
capture full-color video messages, using a Webcam and microphone,
which can then be sent to any number of prospects via email from a
Web-based Control Panel. In addition to the video message, the
emails deliver a complete custom-branded experience by positioning
ad graphics and hyperlinks for the business alongside the video.
Business owners can also upload pre-recorded video to be used in
their video email campaigns, leveraging off any existing video they
may have already prepared.
“Video email has outstanding potential as a cost-effective marketing
vehicle that cuts through the clutter and gets noticed,” states
WSI President Ron McArthur. The impact of online video is up to
four times greater than that of any other format. And, statistics
show that Web users on average watch 21 seconds of a 30 second Web
ad. These features sold us on the technology but as a global
Internet service provider, it was particularly important that our
video email suite support our global network of clients. We’re proud
to offer our Internet Consultants and their clients with video email
in multiple languages.”
Email, widely regarded as the Internet’s first “killer application”
has long been used to send different files as attachments along with
text messages. In fact, an estimated 30 billion emails are sent
everyday and email penetration is at an all time high with 80% of
active Internet users accessing email on a daily basis
(Nielsen/NetRatings). But large file sizes and incompatible
standards made sending video by email impractical. WSI Live Video
Email solves this problem by using a multi-format encoding scheme
that automatically converts each video into any of the leading video
standards, such as Widows Media, QuickTime, RealPlayer and Flash.
Instead of sending the actual video file, the email contains a
preview image and special link to the video file which is located on
WSI’s streaming video server. When a recipient opens the video link,
this server automatically detects which format the recipient is
capable of viewing and serves the appropriate file.
Some of the technology highlights of WSI Live Video Email include:
•
Seamless integration with easy-to-use streaming video all from one
inbox
• Offers the strongest spam and virus protection filters available
and is POP3 compliant
• Deliverable in any media format (you no longer have to worry about
deciding which movie player to prepare your video content in)
• WSI’s transcoding server side appliance transforms the original
video into multiple media formats
• Available at high and low bandwidth-speed
By
adding video to email marketing campaigns business owners can
describe their products or services in a more dynamic way, using
proven sales techniques like demonstrations and video testimonials
from satisfied customers. “It’s like putting an infomercial in their
inbox,” explains Ron Adelman, a WSI Internet Consultant located in
St. Louis, Missouri who has had great interest in the product from
his client base. And, with pricing that’s easily accessible to WSI’s
target market of small to medium-sized businesses, WSI Live Video
Email packages offer everything a business needs to create and
manage
multimedia marketing campaigns.
All customers need is an inexpensive Webcam and microphone. The
Web-based WSI Live Video Email Control Panel works like popular
email applications such as Microsoft Outlook or Hotmail and has many
of the same features, like contact management, appointment setting
and calendaring. It also has an easy step-by-step video recording
“Wizard” to simplify the video production process and reporting
views so business owners can track performance statistics for their
campaigns.
“We’re always looking for innovative tools that can help our
customers use the Internet more effectively,” adds McArthur. “WSI
Live Video Email is the latest product in our interactive suite of
services including WSI Live Video Conferencing and WSI Live Video on
Demand for Websites.”
As
an introduction to this new service,
WSI Internet Consultants are offering businesses a free personal
demonstration and WSI Live Video Email trial account to try the
product hands-on. More information regarding
WSI Live Video Email
is available at
www.wsiconsultants.com/VideoEmail.asp. To find a local Internet
Consultant, business owners should visit
www.wsiconsultants.com and use the
Internet Consultant Locator feature.
About WSI
WSI ICE is the world’s largest network of Internet Consultants with
offices serving over 1000 local markets worldwide. Ranked the #1
Internet Services Business by industry-leading Entrepreneur
magazine, our proven systems are used to deliver thousands of
economical e-Business solutions to small and medium-sized businesses
annually. WSI has a global presence and a local touch enabling us to
better understand and service businesses’ Internet needs with
leading edge economical solutions. |
