Toronto, Canada
– WSI, leading e-Business solution provider for small and medium sized
businesses and the world’s #1 Internet Services franchise is pleased
to announce the appointment of Ken Dobell to the position of
Vice-President, Marketing – Franchise Development.
“With his award-winning creative background and hands-on expertise in
designing and executing complex integrated marketing campaigns, Ken
makes a valuable addition to our talented executive team," announced
WSI President Ron McArthur. "As WSI continues its path of impressive
growth and market leadership, Ken will be instrumental in
strengthening our Franchisee Selection Process and strengthening our
brand across key market segments around the globe."
Mr.
Dobell is a highly qualified advertising communications professional
with over a decade’s experience in integrated employer branding and
online marketing. Prior to joining WSI, he held a number of senior
management roles within the global interactive function of Monster
Worldwide, both in Canada and across Europe. Monster Worldwide’s
flagship brand, Monster.com, is among the most visited locations on
the Internet, with over 50 million registered users across a global
network of 25 local language and content sites.
As
one of the top 10 Global Franchises in the world, according to
Entrepreneur Magazine, WSI’s success can be largely attributed to the
exceptional caliber and professionalism of its International network
of Internet Consultants. WSI’s secret for identifying the
best-of-the-best lies in the company’s unique and proprietary
Franchise Selection Process. This process has been designed to ensure
that the characteristics of high performing franchisees are used in
attracting and selecting new franchisees.
In
2006 WSI’s strategy is to further build on its unique Franchisee
Selection Process. “As a key addition to the management team, Ken will
be working closely with our Internet Consultant Advisory Council
(ICAC), and our Franchise Development team to further strengthen what
has become one of our key competitive advantages” declared Mr.
McArthur. “The caliber of our Franchisees is what sets us apart from
other companies and we are looking forward to Ken helping us further
enhance our industry leading processes as we continue globalizing our
powerful franchise brand.”
About
WSI
Through its network of over 1000 offices in 87 countries, WSI delivers
thousands of e-business solutions to small and medium sized businesses
annually. Headquartered in Toronto, Canada, WSI provides affordable
Internet related services and technologies that deliver maximum return
on investment for businesses the world over. With the support and
cooperation of charitable organizations, its employees, franchise
network, suppliers and customers, WSI aims to help make child poverty
history through its global outreach program. |
