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Toronto, Canada
According to Forrester Research, e-Commerce sales will increase 19%
year-over-year, rising to $229 billion in 2008 from $95.7 billion in
2003. With so many commercial sites on the Internet all vying for
the same consumer dollars, it is becoming progressively more
difficult for businesses to stand out and find their market. The
solution to this ever-growing challenge is Search Engine Marketing:
an integral part of WSI’s industry-leading Internet Solutions for
small- to medium-sized businesses.
Customers who already know a business’ web address will have little
problem finding and utilizing a site, however, this makes up a very
small percentage of the potential clientele who use the Internet
every day. Research shows that the majority of Internet users rely
on search engines like Google™ and Yahoo™ to quickly locate the
products and services they need.
While few would discount the value of being listed in a search
engine—a process that can take weeks or months, depending on the
service—many don’t realize that simply being listed isn’t enough.
Not anymore. Sites must rank among the top search results if they
ever hope to see a user click-through. By employing WSI’s Search
Engine Optimization strategies, sites not only get listed within
days, they also appear at the top of search results where interested
consumers are looking for information.
One highly effective Search Engine Marketing option offered by WSI
is known as “Guaranteed Inclusion”. This traffic generation system
is becoming increasingly popular among WSI clients because the
results are guaranteed. In order to drive this guaranteed traffic to
client sites WSI Internet Consultants must first create a profile of
a business’ potential prospects. Then, through a proprietary process
which involves analyzing millions of “traffic-trails” on the World
Wide Web, the WSI Internet Consultant will identify the exact
targeted search terms and phrases that these prospects are currently
using to identify products and services similar to the ones being
offered by the business owner. Once defined, WSI Internet
Consultants can position a business so that when an Internet user
enters a query using those words or phrases into a partnered search
engine, the client’s site is returned at the top of the search
results. With hundreds—and sometimes thousands—of links being
returned in any given keyword search, the advantage given to WSI
optimized sites is significant.
What’s best of all is that using WSI’s Guaranteed Inclusion system,
business owners only pay for the traffic that they get; that is,
businesses only pay when a potential customer clicks through to
their site, making this an extremely controllable and cost-effective
method of reaching a wide audience. This is especially important for
WSI’s target market of small- to medium-sized businesses, where
budgets don’t allow for large-scale “broadcast” advertising. WSI
clients determine how much they wish to pay for the service each
month, allowing them to easily set out and manage their online
advertising budget.
WSI’s Guaranteed Inclusion system is also extremely flexible, as
keywords and phrases can easily be changed to improve results, take
advantage of seasonal opportunities or target different market
segments. WSI Internet Consultants continually monitor their
clients’ campaigns and suggest modifications whenever necessary to
ensure consistent top rankings according to the business goals of
their clients. This is an important competitive advantage on today’s
Internet where sales are won and lost in the time it takes to enter
a few keywords and hit “Search”.
About WSI
WSI, headquartered in Toronto, Canada, is ranked the #1 Internet
Services Business in the world and the 4th fastest-growing
International Franchise. With systems that have been developed,
utilized and proven by over 700 Internet Consultants in 87 countries
worldwide, WSI delivers thousands of e-Business solutions to small
and medium sized businesses annually. Visit
www.wsicorporate.com for more information. |
