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Toronto, Canada
Today, WSI, a global leader in providing Internet Consulting
services to small and medium-sized businesses announced the
appointment of Ms. Marcia Scott as its new Vice President of
Marketing.
“Marcia brings with her a wealth of marketing experience for both
business to business and business to consumer marketing” announced
Louis Zalany, WSI’s Chief Executive Officer, “and we’re very excited
about harnessing this expertise to significantly expand our product
and service sales to our small to medium sized business clients the
world over.”
Most recently as the AVP of Strategic Marketing for Manulife
Financial’s Affinity Markets business unit, Marcia was responsible
for developing and delivering “needs” driven products using
integrated direct marketing techniques including direct mail,
response advertising, telemarketing and internet to Canadians.
Throughout her 8 years with Manulife Financial, Marcia has played a
key role in developing innovative products and leading edge ways to
deliver insurance to consumers and small businesses via sponsors
such as professional associations, retailers, financial
institutions, alumni and retiree organizations.
Prior to her role with Manulife, Ms. Scott has had several senior
marketing roles including North American Life and American Express,
where she honed her direct and database marketing skills.
A
well known leader in the field of direct marketing, Ms. Scott is a
member of the Canadian Marketing Association’s (CMA) Privacy and
Ethics committee and Chair of the 2004 CMA Privacy Conference. She
is also a member of the Direct Marketing Association (DMA).
“We are thrilled to have an executive of Marcia’s caliber join our
management team!” announced Ron McArthur, WSI’s Chief Operating
Officer. “The extent of our executive search and the addition of
Marcia to the WSI management team exemplify our strong commitment to
market expansion via customer-focused growth and to bring our strong
portfolio of leading edge internet solutions to small and medium
sized businesses the world over.”
About WSI
WSI, headquartered in Toronto, Canada, is ranked the #1 Internet
Services Businesses in the world and the 14th fastest-growing
Franchise in the United States. With systems that have been
developed, utilized and proven by over 700 Internet Consultants in
87 countries worldwide, WSI delivers thousands of e-business
solutions to small- and medium-sized businesses annually. |
